The COLOR ME PINK - WOMEN AGE 65+ PASSIVE INCOME @ POSTAL ADDRESS focuses on a market that is discovering all the benefits available to them now that they are officially senior citizens. What was mostly their side hustle before they retired, has now become a way to earn passive income. They are also seeking ways to earn passive income through other ways. And passive is the key word here. Most of the time, they don't want to put a lot of time and effort into it. They want to set it up and let it run. Hence the passive in income. Some ways they can earn passive income are, rental properties, real estate investment trusts, high yield savings accounts, rent your car (especially if it's a collector or antique car) and more. Before they do all this, they need help setting it up in many cases. This makes them great prospects for financial planners and real estate professionals. They want to be sure they can count on this income now that they are no longer working. And they want to see it grow year over year as well. They are also great prospects for life insurance, burial insurance, dental insurance and more! This file is available for all marketing channels so you can reach them in the channel they prefer. This includes email, display, digital and cross device marketing. Use our matching email addresses in tandem with our postal addresses for an omnichannel campaign and see improved results
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