The Let's Get Phygital - Retail Women's Apparel Buyers represent the perfect blend of physical and digital. Phygital is when the two world collide and consumers "walk the aisles" online but pick-up curbside. This buyer strategy has a new acronym - BOPIS, buy online, pick-up in store. Or they have the apparel shipped directly to their home or business address. These consumers increased their online phygital presence in part due to the pandemic. Once they saw how easy it was to shop, find all their fashion needs online using their PC, mobile device, iPad or tablet and simply have their purchases waiting for them curbside, they just kept the momentum going! Why this list is a desirable must test is the consumers are buyers, not responders, are not afraid to use multiple channels to make their purchases and spend an average of $150 per month. There's always a reason to buy something new to freshen up their wardrobe! When they do venture out into the world, they do want to look their absolute best. There are matching emails available for multi-touch campaigns. The Let's Get Phygital - Retail Women's Apparel Buyers file is a great tool for both prospecting and customer reactivation. It is now available for omnichannel marketing, onboarding, and DSP delivery and licensing - please call for more information!
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