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EDIRECT - SHOPPING FOR TOYS

The Edirect - Shopping for Toys consumers shop for toys for their children all year long. Of course, they splurge on the holidays. But, when a new toy comes on the market, they are happy to buy it for their children. Whether it’s educational or not, a toy is great fuel for a child’s imagination.
SEGMENTSPRICE
3,685,000   TOTAL UNIVERSE / BASE RATE $85.00/M
300,000   AVERAGE MONTHLY HOTLINE + $15.00/M
920,000   AVERAGE 3 MONTH HOTLINE + $10.00/M
1,840,500   AVERAGE 6 MONTH HOTLINE + $5.00/M
  MAGAZINE SUBSCRIBERS + $5.00/M
  Catalog Buyers + $5.00/M
  Book Buyers + $5.00/M
  Online Buyers + $5.00/M
  Credit Card Buyers + $5.00/M
  Mobile App Buyers + $5.00/M
  Stuffed Toys + $5.00/M
  Action Figures + $5.00/M
  Dolls + $5.00/M
  Puppets + $5.00/M


DESCRIPTION

The Edirect - Shopping for Toys consumers shop for toys for their children all year long. Of course, they splurge on the holidays. But, when a new toy comes on the market, they are happy to buy it for their children. Whether it's educational or not, a toy is great fuel for a child's imagination.

 

Putting on a puppet show, taking an action figure to another galaxy or dressing up a doll can provide hours of fun. Toys can be shared which is a life skill we all need to learn or played with on their own. Buying toys can be done in-store, online, via catalogs or mobile apps. They also buy books, subscribe to children's and parenting magazines. They are also known to be very direct mail responsive.

 

Sourced from email openers/website viewers, keyword search, GPS, transactional data, retail, online registrations, form submits and contextual, this file is ideal for magazine subscriptions, books, catalogs, online offers, branded credit cards, financial offers and more! Use this file for email and digital marketing. It's also available for CRM digital onboarding to send to your clients DSP!



ADDITIONAL NOTES

A sample mail piece is required.

ID NUMBER
NextMark 566517
Manager
UNIVERSE
3,685,000
LIST TYPE
Consumer
 
Email List Mailing List
SOURCE
Opt-in e-mail, Buyers, Internet/On-Line, Multi Sourced
PERMISSION LEVEL
Confirmed Opt-in
LIST MAINTENANCE
Counts through 03/26/2026
Last update 03/26/2026
Next update 05/11/2026
SELECTS
AGE 5.00/M
Childs Age Range 5.00/M
Credit Card Buyers 5.00/M
GENDER 5.00/M
GEO SELECT 5.00/M
HOME OWNER 5.00/M
INCOME 5.00/M
LIFESTYLE 5.00/M
MAIL ORDER BUYERS 5.00/M
RECENCY 15.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
High: $115
Average: $75
Low $40
GENDER PROFILE
Male: 50%
Female: 50%
AVERAGE INCOME
Dollar: $45,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $450
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges: 5 /M
ADDRESSING
EMAIL 50.00/F
FTP 50.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Amy Benicewicz amy@lbdigitaldata.com
Amy Benicewicz amy@lbdigitaldata.com
= Primary contact
 
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