The Meatless Monday's and More! consumers are in-market or have an intent to purchase meatless alternatives like Beyond Burger or other like brands as a substitute for meat as least one or more days a week. They are not all vegetarians or vegans. They still like their meat. They are just being more conscious about what they are consuming and it's sourcing. Farm to table, organic and natural foods, non-GMO and sustainably harvested foods and vegetables are all buzzwords that resonate favorably with this growing market. To them, sitting down at the dinner table for a cauliflower pizza sounds yummy! The consumers here are also aware of how their overall health is. This includes their state of wellbeing and fitness. They put aside "me time" to create a good work/life balance. This means time to go to the gym, do Yoga or their exercise of choice. The Meatless Monday's and More! Consumers want to make sure their lifestyle is a reflection of who they are because after all, you are what you eat! If your mailer is looking for a direct mail responsive list of known buyers of online grocery buyers, food catalog buyers, specialty foods and organic food buyers, this is your audience! The Meatless Monday's and More! consumers read magazines, watch TV programs on cooking tips, buy books, buy from catalogs and retail. Use this file for catalog, book, retail, TV ads, magazine subscribers and more! Another use of this file is for email and digital marketing. It's also available for CRM digital onboarding to send to your clients DSP!
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