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HOME FURNISHING DIRECTORY - APPLIANCES

The Home Furnishing Directory - Appliances consumers are in-market or have an intent to purchase those necessary large home appliances we just can’t live without. They have been identified as an audience who spends a significant amount of their income on household items.
SEGMENTSPRICE
7,750,000   TOTAL UNIVERSE / BASE RATE $85.00/M
650,000   AVERAGE MONTHLY HOTLINE + $15.00/M
1,935,000   AVERAGE 3 MONTH HOTLINE + $15.00/M
3,875,000   AVERAGE 6 MONTH HOTLINE + $15.00/M
  DISHWASHERS + $5.00/M
  CLOTHES DRYERS + $5.00/M
  HOME WARRANTY PROGRAMS + $5.00/M
  CREDIT/FINANCING + $5.00/M
  WASHING MACHINES + $5.00/M
  STOVES + $5.00/M
  ONLINE BUYERS + $5.00/M
  EXTENDED WARRANTY INSURANCE + $5.00/M


DESCRIPTION

The Home Furnishing Directory - Appliances consumers are in-market or have an intent to purchase those necessary large home appliances we just can't live without. They have been identified as an audience who spends a significant amount of their income on household items. By keeping their homes up-to-date with a smart home ready and energy-efficient appliances also keeps their utility costs down. They are a big-ticket item and many of these homeowners are seeking insurance programs that will protect their appliances and heating and cooling systems should a major breakdown occur.

 

Again, since they are a big-ticket item, these consumers do their research before setting off to make their purchases. Whether it’s from a big-box retailer or from a warehouse, they know the brand and all of its features. They are an essential part of their everyday life and making sure they get it right means doing extensive research either online or instore, reading reviews in consumer magazines and other tried and true methods. Use this file for home insurance, home warranty programs, service repair programs, home goods, detergents and more!

 

They are also known to be very direct mail responsive. Consider using this file for catalog, book, insurance, financial/credit offers and many others. Another use of this file is for email and digital marketing. It’s also available for CRM digital onboarding to send to your clients DSP!



ID NUMBER
NextMark 564787
Manager
UNIVERSE
7,750,000
LIST TYPE
Consumer
 
Email List Mailing List
SOURCE
Direct response, Multi Sourced
PERMISSION LEVEL
Confirmed Opt-in
LIST MAINTENANCE
Counts through 03/26/2026
Last update 03/26/2026
Next update 05/11/2026
SELECTS
AGE 15.00/M
Child's Age Range 5.00/M
CREDIT CARD BUYERS 5.00/M
GENDER 5.00/M
GEO SELECT 5.00/M
HOME OWNER 5.00/M
INCOME 5.00/M
LIFESTYLE 5.00/M
MAIL ORDER BUYERS 5.00/M
RECENCY
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: 20%
Female: 80%
AVERAGE INCOME
Dollar: $55,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $450
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges: 5 /M
ADDRESSING
EMAIL 50.00/F
FTP 50.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Amy Benicewicz PRESIDENT amy@lbdigitaldata.com
Amy Benicewicz amy@lbdigitaldata.com
= Primary contact
 
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