All the American Lifestyle – Home Centers ‘R Us! visitors have opened their mobile devices at a Home Centers retail location where they are shopping. For example, perhaps they were looking at outdoor furniture for their patio’s. The next time they log-on to their home computers, laptops or tablets, they find themselves looking at ads for patio furniture. This is no accident. Their mobile devices are helping marketers to target audiences with messages that are timely and to those who are in-market.
Retargeting has become a new way for marketers to reach prospects not only online, but at home address as well. This type of retargeting goes beyond geo-fencing. It focuses on the product, not the location. All the consumers who visited these home centers used their mobile devices and the interest was captured. They also visited the Home Center’s site while in-store to look for coupons, check for specials or search to find out whether an item is in stock.
This is hot, trigger/signal data that we’ve made more valuable by adding demographics such as age, gender and income. We receive this data on a daily basis and it doesn’t get much fresher than that! Use this list for direct mail, email, onboarding or digital marketing.
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