The Cord Cutters – Top OTT (Over the Top) Devices enjoy being able to watch content on their Smart TV’s also known as Connected TV’s (CVT’s.) OTT or Over the Top refers to devices the go “over” a cable box to be able to view TV content. They cut the cord by purchasing a Smart TV and subscribing to a nonlinear TV service or device.
Being a Cord Cutter doesn’t mean they can’t watch linear (Network) TV. On the contrary, they are able to binge watch episodes of all their favorite TV shows. Another bonus is they are able to watch original programming not available on either cable or the networks. You really can have the best of both worlds by going OTT. In order to use a Smart TV and have the best band width, you need to have a great broadband connection. Without having this, can you say…buffering? We’ve identified the Top Streaming OTT Devices from a crowded field for you.
So, who is this market and what do they need? The majority are under age 34 and 30% earn $100K+. Over 64% of households in the US own CTV’s. This young, affluent market are buying homes, having babies, moving up the corporate ladder and settling down. They are prime prospects for Streaming TV offers, Smart TV’s, Game Stations and computers/laptops/iPads/mobile devices and more!
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