The Mega Spenders file represents how and what the top 5% of the US households spend their income on. Based on actual transactional data coupled with CPG (Consumer Product Goods) shipments, we know what they spend annually on all the basic’s such as household goods & services, entertainment, finance, travel, apparel and more!
The Women’s Apparel Size 16+ Buyers segment represents over 10 million women buying apparel in this size range. That’s a lot of women out there getting a good dose of retail therapy! They are unafraid to spend a good portion of their salary to make sure they are up-to-date with today’s fashions. No living in last year’s fad for them. While staying current is important to them, investing in some timeless classics for their wardrobes is a must as well.
These prospects are ideal to market your catalog, apparel, footwear and everything in between to. Use this list for direct mail, email, onboarding or digital marketing.
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