All the American Life - Century Bicycles shoppers have opened their mobile device at a Bike store where they are shopping. They log on to the retailer's site to look for coupons, check for specials or search to find out whether an item is in stock. While they were at the bike store, their mobile id's where captured. Mobile ids are kind of like a cell phones VIN number and we match them back to our consumer postal/email Masterfile.
This lets us make this hot, trigger/signal data more valuable by adding demographics such as age, gender and income. All the consumers here enjoy shopping at Bicycle Shops because of the varied merchandise they offer. You can buy bike shoes, special tires, bicycles, helmets and everything in between.
Whether it’s riding your first Century (100-mile race,) getting fitted for your new bike or buying all the accessories to customize your bike to meet your needs, these prospects are ideal to market your catalog, apparel, footwear, equipment and gear to. Use this list for direct mail, email, onboarding or digital marketing.
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