Knowing the intent of what a consumer is in-market to buy takes a lot of the guess work out of who you should be sending your marketing message to. The American Life – Intent/In-Market Masterfile is the perfect tool to use just for this purpose.
We’ve taken key word search data sourced from proprietary software that measures the amount of time the consumer spends on a website and captures the action that they took. We then take the hashed email with the intent/in-market data and match it back to our Consumer Masterfile. This enables us to build out the consumers profile to include not only the intent/in-market data, but also include the demographic, transactional, CPG, retail and behavioral information. The American Life – Intent/In-Market Masterfile has over 1,248 segments to select from.
You can select from luxury brands like Chanel to consumers who are in-market for a new iPhone! Have something really niche that you are looking for? Send us your key words and we will do a custom search for you. The American Life – Intent/In-Market Masterfile is updated every 30 days to bring you the freshest data available for your next campaign! This data is available for licensing, onboarding, direct mail and email.
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