This widely touted cohort, the millennials is both hard to define and yet very definitive. In their own way they are a paradox. The Millennial Personas - Among the Elite Shoppers are a new vertical unto their own. They now shop as they live - online. Once they get that "ping" on their smart phone that a sale or the new seasons merchandise is in at one of their favorite stores, they immediately open it to start shopping. But these "elite" shoppers don't respond to just any ad, they are intent on buying only luxury brand items. Michael Kors, Kate Spade and Louis Vuiton are their new best friends!
They proudly wear their purses, apparel and jewelry for all to see and admire. Sourced from transactional data and online sources this buyers file should be a home run for retail, direct mail and email offers covering a wide range of merchandise. The Millennial Personas - Among the Elite targets an emerging audience who shops in an unconventional way according what were once the standard norms. These shoppers expect to receive notifications when new merchandise or sales are coming up in real time and the retailers are happy to oblige them. High, medium and low credit card activity is selectable. Use our corresponding email names for additional impact!
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