This widely touted cohort, the millennials is both hard to define and yet very definitive. In their own way they are a paradox. The Millennial Personas - Social Shoppers are a new vertical unto their own.
They now shop as they live - online. Whether they are at the mall or browsing online, they post pictures of potential purchases to get feedback from their friends through all the social channels. The opinion of others is very important to these shoppers and they must have approval from the majority before they can pull the trigger and purchase the item(s).
Sourced from transactional data and online sources this buyers file should be a home run for retail, direct mail and email offers covering a wide range of merchandise. The Millennial Personas - Social Shoppers targets an emerging audience who shops in an unconventional way according to the standard norms. These shoppers enjoy receiving offers with pictures they can use to post to their networks to collect a census of to buy or not to buy. So catalogers - these are your people!
High, medium and low credit card activity is selectable. Use our corresponding email names for additional impact!
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