Buying apparel remains at the top for any “Top of” list. Women lead the pack when it comes to buying apparel. After all, they all need to be clothed! And they are not just buying practical clothing either…it has to have style!
Shopping at Department Stores or online gives these women lots of options. The Mix and Match – Women’s Apparel Buyers do just that. They may shop at stand-alone retail stores and traditional malls for that special something. With the onset of smart phones and tablets, they are also shopping using mobile marketing channels. This unique file is selectable by device type in addition to many other targeted segments. Select by apparel type and layer in the demographics you need to (mix and match) target just the right audience. Seasonality plays a big role on the buying habits here.
They buy everything from swim suites to winter clothes and everything in-between. Sourced from transactional data and a large CPG file, the Mix and Match – Women’s Apparel Buyers are both very direct mail and email responsive. In addition to retail offers, they make strong prospects for credit card, subscriptions, apparel buyers, home décor, catalog and insurance offers. Both e-mail and postal names are available.
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