Greeting cards can put a smile on your face, comfort you, or just let you know that someone is thinking about you. The greeting card industry has grown by leaps and bounds. There are new occasions being celebrated and traditional occasions offer more options to express the proper sentiment. Who says that email has replaced stationery? Never underestimate the power of the thank - you note!
There are invitations, blank note cards, announcements and writing paper to buy that will always play an important role in our lives. The American Collection – Greeting Cards and Stationery Buyers enjoy browsing in the greeting card section in both retail and drug stores. They also enjoy visiting card shops to look for greeting cards that will fit the bill for upcoming occasions. It’s not uncommon for the average purchase to be over $25.00. There are so many greeting cards to choose from that it’s hard to leave a store with just one. These impulsive buyers are also direct mail responsive. They are especially responsive to novelty and gift catalogs. To help make this file even more responsive, we have enhanced the data using “Trigger” data such as a newly issued credit card, new phone connects, new parents, and new mover/new homeowner information.
All the American Collection – Greeting Cards and Stationery Buyers consumers here have a known interest in buying products and services through the mail and have been identified as having one or more triggers occur recently in their lives. Select by product, age, income and many other demographic selects to create the perfect prospect for your mailer’s next e-mail or direct mail campaign.
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