A major characteristic that defines the Generation Nation = X consumers is their need for balance in their lives now. This need for personal harmony reflects in their parenting styles, their work ethics, how they contribute to causes and in their personal relationships. It is their belief that balance in all these areas will ultimately lead to peace of mind. They donate to “Green” causes, humanitarian, children’s, environmental, animal, global relief and political causes that promote open-minded views towards liberal causes. The Generation Nation=X Donors understand that their donor dollars help make a difference in the everyday lives of those who can’t help themselves and those who need help to be the political voice of the future. Having been the first generation to grow up with TV as their regularly scheduled babysitter, the Generation Nation=X is very media savvy and is especially direct mail/online responsive. Select by Donation Amount, Age or Income to reach your mailers target audience. Fundraiser rates are available. Why not take advantage of the Generation Nation=X Donors consumers known traits – credit card users, broadband subscribers, internet buyers, donors, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success.
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