The first time you open the door and enter your new home, you know you are beginning a new journey. If you have moved into a “handyman’s special”, it may be months or even years before your house is truly your home. Or if you have moved into a “former model home”, all you need to do is arrange the plants and furniture. Depending on the scenario, moving into Your New Home opens the door for new products and services designed to help make your house your home. These new movers look for interior design, landscaping and decorating ideas using catalogs or subscribing to book clubs and magazines. They also visit garden centers, hardware stores and home centers. Sourced from known subscribers, mail order buyers, retail buyers and home show attendees, the Your New Home database is comprised of direct mail responsive buyers eager to receive offers to help them repair, remodel, or furnish their new home. Be first in their mailbox thanks to large weekly updates available every Tuesday. Take advantage of the Your New Home consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success!
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