The consumers who make up The Young and the Affluent lifestyle file are buyers between the ages of 25-35 and have incomes of $75K+. They are mostly young, single professionals who live by the motto – earn, shop, buy! These young, affluent professionals spend lavishly on themselves. They purchase high end products and services just because they can. Designer clothes, shoes and accessories (never knock off’s) are hung up in their closets and fill their drawers. The Young and the Affluent consumers are especially receptive to high-end catalog offers and are very direct mail responsive. Brand recognition, awareness and response is greatly realized when email is included in the mix. Take advantage of The Young and the Affluent consumers known traits – premium credit card users, luxury merchandise buyers, up scale travel and unique travel opportunities, internet buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success!
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