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SILVER SLOTS 'N SENIORS

Now that Indian Gaming has opened up gambling to the entire nation, gambling among seniors has increased. No longer do the Silver Slots ‘N Seniors gamblers have to travel to Las Vegas, Reno or Atlantic City.
SEGMENTSPRICE
1,850,000   TOTAL UNIVERSE / BASE RATE $90.00/M
155,000   Average Monthly Hotline + $15.00/M
725,000   Last 12 Months
  Gambling Junkets + $5.00/M
  Air Travel + $5.00/M
  Resort Vacations + $5.00/M


DESCRIPTION

Now that Indian Gaming has opened up gambling to the entire nation, gambling among seniors has increased. No longer do the Silver Slots ‘N Seniors gamblers have to travel to Las Vegas, Reno or Atlantic City. A fun day at the casino is only a drive or bus ride away. The seniors here enjoy a day playing the slots or other games of chance. Studies have shown that the more active a senior citizen is, the better it is health wise for them.  The social interaction with other fellow gamblers is just one more reason for the Silver Slots ‘N Seniors to go to the casinos. They enjoy getting out there with their rolls of quarters and hope they hit for a big win! We’ve enhanced this list with transactional data to identify high, medium and low credit card activity. Take advantage of the Silver Slots ‘N Seniors consumers known traits – credit card users, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success!



ADDITIONAL NOTES

A sample mail piece is required. On all telemarketing orders, a sample script and SAN number are required

ID NUMBER
NextMark 202261
Manager
UNIVERSE
1,850,000
LIST TYPE
Consumer
 
Mailing List Telemarketing List
SOURCE
Multi Sourced, Direct response
PERMISSION LEVEL
Confirmed Opt-in
LIST MAINTENANCE
Counts through 03/26/2026
Last update 03/26/2026
Next update 05/11/2026
SELECTS
AGE 5.00/M
ETHNICITY 5.00/M
GENDER/SEX 5.00/M
GEO SELECT 5.00/M
HOME OWNER 5.00/M
INCOME SELECT 5.00/M
LIFESTYLE SELECT 5.00/M
MAIL ORDER BUYERS 5.00/M
MONTHLY HOTLINE 15.00/M
PHONE NUMBER 25.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
High: $100
GENDER PROFILE
Male: 40%
Female: 60%
AVERAGE INCOME
Dollar: $45,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $450
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 5 /M
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges: 5 /M
ADDRESSING
EMAIL 50.00/F
FTP 50.00/F
RUSH FEE 150.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Amy Benicewicz President amy@lbdigitaldata.com
Amy Benicewicz amy@lbdigitaldata.com
= Primary contact
 
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