The Guided by the Stars – Astrology Buffs are avid followers of the zodiac sun signs. They look to the stars to help give them guidance on earth. They also employ the use of crystals, meditation, yoga and numerology to help them achieve a “Zen” like balance in their lives. The consumers here wouldn’t dream of starting their day without first reading their horoscope. These consumers also seek information about themselves by consulting with psychics and having their tarot cards read. The Guided by the Stars – Astrology Buffs believe that by following their zodialogical sign, it will help keep them on the path the stars say is best for them. They buy books, subscribe to magazines, and sign up for weekly/daily online newsletters and daily online horoscopes. The profile of the Guided by the Stars – Astrology Buffs is mostly female with an average income of $35,000 and an average age of 37. Take advantage of the Guided by the Stars – Astrology Buffs consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multichannel marketing campaign a success!
|
