The consumers here have invested in a high end appliance, electronics, home or automobile. They know their home systems, appliances/electronics and automobiles won’t last forever. Studies have shown that the likelihood of failure within the first year is 68%. Homeowners are known to spend up to $900 each year on major appliances and system repairs. To protect their investments, they have all purchased an extended warranty policy. Knowing their investments and their pocketbook are protected, provides them all with peace of mind. Take advantage of the Alliance Warranty Buyers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success!
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