Any time you are channel surfing trying to find something to watch on TV, you can find infomercials selling everything from exercise equipment to jewelry. The Had To Have It! infomercial buyers did more than just watch the infomercial – they actually bough the product. It is estimated that consumers sitting at home watching television spent $91 billion buying products they saw on infomercials. These consumers are impulsive, use their credit cards to by the product and responded to the upsale offers when making their purchases. They had to have the products claiming to help them improve their appearance, loose weight, grow richer and so much more. We’ve enhanced the file with known transactional data, including high, medium and low credit card activity. Weekly updates are available! Select newly issued bankcard holders who are hot to flex their new buying power. These consumers should welcome offers promoting jewelry, apparel, accessories, travel, fine dining, exercise and other consumer offers. Consider using this responsive buyer file for multi-channel marketing campaigns.
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