The BuyerSource USA Multi Mail Order Buyers Masterfile have all purchased items through the mail 3 or more times during the past year. BuyerSource USAfocuses on tracking the types of purchases and the frequency they are being made by these direct mail responsive consumers. Plus, we have enhanced the data using “Trigger” data such as a newly issued credit card, new phone connect and new mover/new home owner information. It is being widely reported that consumers will buy as a result of a change or so-called trigger. In this case, all the gardeners here have a known interest in gardening and have been identified as having one or more triggers occur in their lives. This new idea for marketing to consumers is being brought to you by the BuyerSource USA files. We are able to code the data by the types of triggers and when they occurred. Select by product, age, income and many other demographic selects to create the perfect prospect for your mailer’s next e-mail or direct mail campaign.
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