Last year, consumers sitting at home watching television spent $91 billion buying products they saw on infomercials. This amount spent is more than the gross domestic product of some countries. They lapped up products claiming to make them look prettier, get skinnier, cook tastier, grow richer, remember better and live longer. Like everyone, infomercial customers have needs and desires. Unlike everyone, they impulsively act upon them. These impulse buyers have purchased many different types of products including; health and fitness, household, beauty, self help, computers and electronics, fashion, and crafts through an infomercial or Cable TV Shopping show. We’ve enhanced the file with known transactional data, including high, medium and low credit card activity. Select newly issued bankcard holders who are hot to flex their new buying power! These consumers should welcome offers promoting jewelry, apparel, accessories, travel, fine dining, wine and other consumer offers. Consider using this responsive buyer file for multi-channel marketing campaigns.
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