The consumers here have all completed one or more online questionnaires or surveys relating to specific products or services. Once they enter their email address and postal address, they continue through the process to pick and choose from various offers. Not only do they want to receive the information about the products and services they registered for, they also want their gift card! The gift card is the reward the Online Gift Card consumers receive for completing the process. Some of these questionnaires take up to 10 minutes to complete but these email responsive consumers don’t mind. The gift cards are either mailed or emailed directly to the consumers. They pick from over 60 brand name stores, well known restaurants and so on. The value of the gift cards being offered runs from $10.00 - $500.00! This new direct response database has been enhanced with the hottest new select on the market today, Trigger Data – new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Take advantage of the Online Gift Card consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success.
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