Multi-tasking is an understatement when it comes to the daily lives of the Generation = Millennials consumers. They use Instant Messaging, Text Messaging, Cell Phones, Telephones and Email – possibly all at the same time to communicate with their friends and family. In fact, one half of the tweens/teens ages 12-19 own cell phones. They use their high-tech gizmos and gadgets to help shape their identity (customized ring-tones, personalized myspace accounts) and discover the world! Keeping up with the latest fashions, trendy accessories, colognes, perfumes and cosmetics means these young consumers are spending lots of cash. Many of the Generation = Millennials consumers use a credit card co-signed by a parent, their allowance or money they have earned from part time jobs. Marketing to the $100 Billion Dollar per year Millennial Market is big business. This new direct response database has been enhanced with the hottest new select on the market today, Trigger Data – new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Take advantage of the Generation Nation=Millennials consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success.
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