A major characteristic that defines the Generation Nation = X consumers is their need for balance in their lives now. This need for personal harmony reflects in their parenting styles, their work ethics and in their personal relationships. It is their belief that balance in all these areas will ultimately lead to peace of mind. They spend heavily on products and services designed with this goal. The Generation Nation=X database is partly responsible for the booming self-help industry. They happily buy books, subscribe to newsletters, attend seminars and subscribe to magazines that promote ways to help them achieve the balance and peace of mind they seek. Having been the first generation to grow up with TV as their regularly scheduled babysitter, the Generation Nation=X is very media savvy and is especially direct mail/online responsive. This new direct response database has been enhanced with the hottest new select on the market today, Trigger Data – new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Take advantage of the Generation Nation=X consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success.
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