The Gen Y consumer group represents the next biggest marketing opportunity after their parents – The Baby Boomers. At 72 million strong, they cover a broad range of ages and marketing needs. They are the first generation to enjoy more than 50+ TV channels, Ipods, Text/Instant Messaging, cell phones and a plethora of personal electronics. They love gadgets, tools, books, magazines and catalogs featuring the hippest, new-to-the market merchandise. In fact, it has been reported by several marketing studies, the Generation Nation=Y consumers are being raised as “consumers” by their Boomer parents. One in Nine high school students has a credit card co-signed by a parent. This gives the student a chance to learn the value of having good credit while also opening the door to buying trendy, fun items as well as yes, the necessary supplies for school. The Generation Nation=Y database has been enhanced with the hottest new select on the market today, Trigger Data – new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Take advantage of the Generation Nation=Y consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success.
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