Hard working men make up the Hard Hats, Breadwinners & Laborers file of middle class, blue collar consumers. They take pride in providing for their families by earning a day’s pay with a hard days work. In addition to carrying family pictures and credit cards in their wallets, you will also find their Union member card. The Hard Hats, Breadwinners & Laborers are unquestionably the “head” of their families. Big ticket purchases such as a buying new car, new flat screen TV, or home computer are approved or vetoed by them. We've enhanced this database with Trigger data, occupation, high, medium or low credit card activity and newly issued credit card data. This is a known direct mail responsive audience and would be great for many different offers including - credit cards, vacation, cruise & travel, catalogs, electronics, music, magazine and sweeps offers.
*Available Output Mediums*
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