Main Street is a term often used to define so-called middle class America. Middle class America has changed significantly since this term was originally coined. The white picket fences and tree shaded streets are still there – but the stay at home mom is less likely to be in residence. Main Street Wifestyles delivers women who work either full or part-time and are also wives and mothers. Balancing all these roles AND the family budget isn’t easy. Cutting coupons, reading the sales ads and looking for ways to stretch their budgets are just a few of the challenges they tackle. Pay-as-you go offers have a strong appeal to these busy women. They can shop by catalog and make small monthly payments for the merchandise they’ve purchased. Plus, they build a valuable credit history for themselves. We have enhanced the Main Street Wifestyles file with known Trigger data – new move, new phone, new birth, newly issued credit card – to identify consumers ready to buy! Take advantage of the Main Street Wifestyles consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success.
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