The Multi-Trigger Consumer Database consists of consumers who have experienced a change in their lives – a new move, a new home, a new baby, a new car or a newly issued credit card. And change is good! In this case – change equals “trigger” and provides an opportunity for mailers to send their offers for consumer products and services to a ready made market of buyers. These multi trigger consumers want to buy many different types of products and services designed with their new needs in mind. For example, the new movers/new homeowner consumers are shopping to buy home décor items, furniture, landscaping and outdoor furniture using catalogs or the Internet. They also visit garden centers, hardware stores and home centers. Another avenue these consumers are using to look for ideas of what they want to purchase is by subscribing to book clubs and shelter magazines. Keep in mind they all have a new credit card with a new, unused line of credit to purchase these products and services. Typically, studies have shown that a consumer uses up to ½ of their approved credit limit within the first month their credit card has been issued. Take advantage of the Multi Trigger consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success!
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