These consumers love the pursuit of the good deal, the unique product, or that special “something” they find when using online auctions. The thrill of submitting the winning bid brings a feeling of satisfaction that only inspires these consumers to buy more! Internet auctions are like online bazaars. Most online auctions specialize in person-to-person activity where individual sellers or small businesses auction their items directly to consumers. In these auctions, the seller has the merchandise. When the bidding closes at the scheduled time, the highest bidder wins. At the end of a successful person-to-person auction, the buyer and seller communicate — usually by email — to arrange for payment and delivery. These online consumers have purchased various types of products. We’ve used an electronic credit card transaction enhancement to identify high, medium or low credit card activity. Consider using our matching e-mail names in connection with a direct mail campaign as a multi-channel marketing tool!
|
