It’s no surprise that the fittest American’s live in or around Metropolitan areas. These Metro dwellers are not like their suburban counterparts – they walk to just about everything! The fitness buffs here take advantage of the parks, recreational centers, fitness centers and corporate subsidized health club memberships to stay fit and trim. Every year a major Men’s publication, the CDC and the Presidential Fitness Program rate the fittest cities in America. The Metropolitan Fitness devotees know that diet is also an important factor in maintaining their physical fitness. The right balance of proteins, carbs and veggies is needed to give them the energy needed to hit the Elliptical Trainer and feel the burn! Take advantage of the Metropolitan Fitness consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success!
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