IM – instant messaging and TM – text messaging is a worldwide phenomenon, KNIM – know what I mean? BION – believe it or not, IM/TM gives its users a way to communicate in real time using text. Using IM/TM is a lot like learning another language. The majority of the users, the 16-20 year old crowd speaks it fluently. The highest usage of Text Talk – IM/TM comes from the 18-20 year old age group. Between the new technology of wireless communication and VoIP, B4YKNI, before you know it, schools will be offering Text Messaging along with foreign languages as an elective. Text messaging offers a quick, cost effective way to communicate, but you need the right tools – a cell phone, wireless laptop or personal computer. And none of these “tools” are cheap! Then of course you need software, cell phone plans, DSL, and other services to properly use or protect your “tools”. This young, hip audience is helping cell phone companies LOL (laugh out loud) all the way to the bank! The Talk to You Later! Text Talk consumers want to receive offers featuring the latest new tech/high tech products and services. Reach them online or via direct mail with your marketing message. Multi-channel marketing is proving to be the successful marketing method of choice. Take advantage of the Talk to You Later! Text Talk consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success!
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