BOOMER NATION - CATALOG BUYERS

Direct Mail Catalogers owe their success in part to the Baby Boomers that entered the work force in droves during the late 1960's and early 1970's. The convenience of being able to shop via direct mail, 24/7 using a catalog continues to be a favorite way to shop for the Boomer Nation - Catalog Buyers. The file has been overlaid with credit card transactional data and broadband Internet subscriber information. Our marketing partners have contributed some of the mail order/Internet buyer information. A multi-channel marketing technique helps to drive traffic to websites and also helps to increase brand awareness. Studies have shown that when demographic information is combined with buyer activity, response rates to direct mail and e-mail offers increase significantly. In addition, consumer buyer studies have identified the fastest growing online buyer segment as being female Baby Boomers! The Boomer Nation - Catalog Buyers list provides strong prospects for multi-channel marketing offers. Take advantage of the Boomer Nation - Catalog Buyers lists known traits - credit card users, broadband subscribers, Internet buyers and mail order buyers - to help make your next campaign, whether it's a direct mail, e-mail or multi-channel marketing campaign a success!